READER'S DIGEST; AUGUST 1956
WHY THE SUPERMARKETS ARE BOOMING
Last year the U.S. food trade, our No. 1 retail business, grossed 44
bilion dollars--six billion more than the auto industry. More than half of these billions tinkled through the cash registers
of America's 20,000 giant self-service food palaces, the supermarkets.
In addition to taking in 59.7 cents of each food dollar, supermarkets last year rang up
two billion dollars for non-food items ranging from porch furniture to power mowers. Some supers have featured mink
stoles, airplanes, Italian motor scooters; a Texas market sold securities; a giant Food Farm on Staten Island devotes a 10,000-square-foot
section to women's clothing.